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About Us

Nursery Direct has always been about being close to you and your growing family.

COMPANY HISTORY & INTRO

Nursery Direct, operated by J. A. Ellul & Co.Ltd, has been in the Mother, Baby & Child sector for well over 30 years. It is a family run business and is currently transitioning into its third generation of ownership. Roots of its ownership go way back to the 1950s. We like to think of ourselves as a family serving other families. We are proud of our heritage and our success, which has made us one of Malta’s top Baby Store. Apart from retail we also have a distribution network.

Today, Nursery Direct’s family has grown thanks to the invaluable help of its loyal and dedicated staff who add to the character of our brand. Having a large baby shop based in the central region of Malta – Qormi, we are well equipped with highly respected brands in the sector such as CAM – Il Mondo Del Bambino, the brand which Nursery Direct is most known for. With an ongoing search for the best products to bring to your family, we provide everything needed for your newborn, toddler and/or preschool child. With a huge choice of brands including OK Baby, Nania, Dr. Brown’s, Italbaby, Cambrass, Geuther, Safetots Gates, Clippasafe and our very own brand Mothers’ Choice; you and your little one will be spoilt for choice!

WHAT MAKES US, ‘US’?

Nursery Direct has always been about being close to you and your growing family.

We believe that the choices made when shopping around for your little one, before or after birth, should be about making life easier for the parent while safer and enjoyable for the child. That is why we are more interested in suggesting the right products for your personal needs and thus providing a more tailor-made experience.
We understand that costs during this time in life can be quite high. That’s why we meticulously source brands which provide us with affordable yet high quality products.
We aim to provide a second to none after-sales service. This no compromise approach allows us to establish a sense of trust with our customers.
Be sure to check out our social media pages for news on the latest products and our attractive bundle offers.

Facebook: https://www.facebook.com/nurserydirect

Instagram: https://www.instagram.com/nursery_direct

Interested in becoming an authorized reseller of any of our brands? Get in touch today to learn more about our B2B collaborations.

Today, Nursery Direct’s family has grown thanks to the invaluable help of its loyal and dedicated staff who add to the character of our brand. Having a large baby shop based in the central region of Malta – Qormi, we are well equipped with highly respected brands in the sector such as CAM – Il Mondo Del Bambino, the brand which Nursery Direct is most known for. With an ongoing search for the best products to bring to your family, we provide everything needed for your newborn, toddler and/or preschool child. With a huge choice of brands including OK Baby, Nania, Dr. Brown’s, Italbaby, Cambrass, Geuther, Safetots Gates, Clippasafe and our very own brand Mothers’ Choice; you and your little one will be spoilt for choice!

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